Rolling Stone Live

A new activation was a V.I.P. lounge from the nightclub chain Tao. Filled with plush lounge furniture, the space offered bottle service from Belvedere vodka.
Photo: Chris Roque
'Maxim' ande Bootsy Bellows Super Bowl Party

Dodge was a sponsor and hosted a "Thrill Ride Experience" that let guests test out its high-performance vehicles.
Photo: Michael Bezjian/Getty Images for Maxim

Turn guests’ mobile phones into wallets with the Econo Silicon Mobile Device Pocket ($1.45 each for 1,200) from Persnickety Promotions. The colorful silicone pocket attaches with removable adhesive stickers and can hold credit cards, hotel room cards, drivers' licenses, coins, and other small items.
Photo: Courtesy of Persnickety Promotions

Lacoste provided colorful beach towels for guests who tweeted about the event.
Photo: D. Channing Muller for BizBash

Photo: Line 8 Photography

As skiers checked out Subaru vehicles and participated in other activities at the brand's WinterFest events, photographers from Tagkast snapped their photos and allowed them to tag the images to instantly share on social networks. Subaru promotions and sponsorship manager Tim Tagye said the photo opp has helped draw people to the WinterFest events.
Photo: Courtesy of Subaru

Livecube users can view and repost tweets from specific sessions, track the points leaders, and see what prizes are available. The app uses game-based strategies to motivate attendee engagement at events.
Photo: Courtesy of Livecube

The photo booths superimposed different backgrounds and overlays such as "Electrowoman" as part of the Nissan Leaf messaging. The photos were instantly shared on the guest's social networks, creating what DwinQ C.E.O. Patrick Sweeney called “social media product placement,” which puts a brand’s logo and messaging right in the user's Facebook stream, rather than on the side in a feed.
Photo: Courtesy of Nissan

At Coca-Cola's "Celebrate the Spirit" event, which took place in Chicago in 2009, producers hung the Olympic rings from the tent's ceiling as a nod to the theme.
Photo: Courtesy of Coca-Cola